Art director · Miami / Oslo
Art direction for music, fashion, and film — worlds built in neon, water, and heat.
Booking selected work · Q4 2026
Featured · Album
Echo Groove
2026
01 — Selected
Hover a frame for the note. Filter by the kind of room it was built for.
Album · 2026
Cover still for a slow-burn synth single — pink moon, wet chrome, a city that only exists in the chorus.
Album · 2026
Cover still for a slow-burn synth single — pink moon, wet chrome, a city that only exists in the chorus.
Fashion · 2026
Campaign key for a liquid-metal evening line, shot as if the tide had learned couture.
Fashion · 2026
Campaign key for a liquid-metal evening line, shot as if the tide had learned couture.
Environment · 2025
Establishing world for a limited series. The skyline is a frequency, not a place.
Environment · 2025
Establishing world for a limited series. The skyline is a frequency, not a place.
Fashion · 2025
Lookbook stills in cyan mercury and dock light — clothes that behave like water.
Fashion · 2025
Lookbook stills in cyan mercury and dock light — clothes that behave like water.
Environment · 2025
A lighthouse dressed in a helix of neon. Wayfinding as a love letter to the moon.
Environment · 2025
A lighthouse dressed in a helix of neon. Wayfinding as a love letter to the moon.
Environment · 2025
Architectural study: wet stone, cyan ribbon, a lantern that keeps its own time.
Environment · 2025
Architectural study: wet stone, cyan ribbon, a lantern that keeps its own time.
Album · 2024
Inner-sleeve world for a four-track EP. The waveform is the horizon.
Album · 2024
Inner-sleeve world for a four-track EP. The waveform is the horizon.
Film · 2024
Title-sequence plate. An empty marina waiting for a signal that never quite arrives.
Film · 2024
Title-sequence plate. An empty marina waiting for a signal that never quite arrives.
Environment · 2024
Material study — fronds under magenta moonlight, every droplet a tiny city.
Environment · 2024
Material study — fronds under magenta moonlight, every droplet a tiny city.
02 — The studio
Lina Mora founded Echo Groove after a decade in look-dev for music videos and campaign stills. The studio treats pictures as rooms you can stand in — pink moons, wet chrome, cities that only exist between a bass drop and a tide.
Work happens between Miami and Oslo. One city teaches heat and reflection; the other, long nights and discipline. The stills in between are the practice.
Lina Mora
Art director, Echo Groove
03 — Practice
Six disciplines, one night. Tools stay in the drawer unless the still needs them.
Color scripts, lighting keys, and material studies that lock a world before a single frame is finished.
Editorial plates for fashion and beauty — clothes and skin treated as reflective architecture.
Album covers, title sequences, and series keys. One image that has to carry the whole song.
Harbors, towers, and night cities built as characters. Geography as mood, not backdrop.
Grain, bloom, and edge light. The last ten percent that makes a still feel remembered.
From treatment to stills list — holding a campaign so every frame belongs to the same night.
Bench
04 — Inquire
New stills, a campaign world, or a single cover. Share the song, the garment, or the scene — I’ll answer if the fit is there.